The hottest EU EUP tested China's export enterpris

EU EUP tested China's export enterprises again in August. Introduction: on August 11 this year, the EU EuP Directive on ecological design of energy using products, which is mainly aimed at energy consumption, will be implemented. The directive puts forward environmental protection requirements for the design, production, maintenance, recycling, treatment and final elimination of products. This is also the follow-up to WEEE (Directive on scrapped electronic and electrical equipment) and RoHS (Directive on the ecological design of energy consuming products), the EU's EuP Directive on energy consumption, which is about to be implemented on August 11 this year. This directive puts forward environmental requirements for the design, production, maintenance, recycling, treatment and final elimination of products. This is also the follow-up to WEEE (Directive on scrapped electronic and electrical equipment) and RoHS（ After the two barriers of "directive on restricting the use of certain hazardous substances in electronic and electrical equipment"), China's Electromechanical industry encountered the third environmental protection order of the European Union. In 2006, a group of European Union combined punches has given Chinese household appliance enterprises a taste of the technology stick for the first time. Today, the trade situation between Chinese enterprises and Europe is still not optimistic, and technical barriers such as reach decree and EuP Directive come one after another. In the face of the strict technical barriers set up by developed countries, how can domestic enterprises successfully break through

"after the EU EuP Directive takes effect, the impact on the mechanical property testing method industry of China's related rebar production in the future will be more serious than WEEE and RoHS." Yaowenping, vice president of China Chamber of Commerce for the import and export of mechanical and electrical products, used "a severe test" to describe the upcoming EU EuP Directive. She said that the EUP Directive covers all products that use electricity, and involves an entire industrial chain from design, manufacturing to use, maintenance, recycling and post-processing

it is understood that the European Union is currently formulating specific requirements for related products, and requires Member States to translate them into domestic laws before August 11, 2007, so as to ensure the effective operation of the EUP ecological design directive. The directive introduces the concept of life cycle into product design for the first time, aiming to put forward environmental protection requirements for energy products from the source in the cycle of product design, manufacturing, use, maintenance, recycling and post-treatment, comprehensively monitor the impact of products on the environment and reduce the damage to the environment. To this end, industry insiders reminded that in the face of the changes caused by the EU environmental protection directive, how domestic enterprises actively respond to the crisis and turn it into a turning point is the key to enterprise development. As one of the energy consuming products, household appliances are inevitably bound by instructions, especially air conditioners, refrigerators, washing machines, color televisions, etc. Therefore, home appliance manufacturers, especially those with a large number of exports, should make preparations in advance

for this reason, yaowenping pointed out that the electromechanical industry should consider the impact of products on energy, environment and natural resources from the beginning of design, and put the idea of environmental protection and energy conservation into every link. This requires the joint efforts of enterprises, governments and industry associations, and it can not be completed overnight. However, she also said that from a long-term perspective, integrating environmental factors into product design will play a positive and effective role in enhancing enterprises' awareness of environmental protection and energy conservation, driving the improvement of resource productivity, and accelerating the improvement of the technical level of export enterprises

at a time when Chinese mechanical and electrical products export enterprises have not fully recovered from the troubles of the European Union's WEEE and RoHS directives, the EUP Directive undoubtedly poses another problem for Chinese export enterprises

the European Union is an important market for mechanical and electrical products in Ningbo, and mechanical and electrical products are the main export of Ningbo. After the implementation of the EUP Directive step by step, the export of mechanical and electrical products in Ningbo will be affected to varying degrees. It is mainly manifested in: first, the design concept of the product needs to be updated. Designers should take into account the impact of the whole product life cycle on energy, environment and natural resources, rather than simply consider conventional factors such as safety, performance and appearance. Second, the competition of products is no longer the competition of performance and price. The size of energy consumption and the degree of environmental pollution will be another important aspect of consumer choice. Third, the production cost of products will increase. The design improvement in response to the EUP Directive will increase the cost of the original; The production of relevant technical documents will also incur additional costs

it is understood that the implementation of the EUP Directive will not only increase the cost of raw materials for electromechanical enterprises, but also increase the cost of design and manufacturing. For those export enterprises that win at low prices, the rising cost further dilutes the already meager profits, and the profitability of enterprises will be greatly tested. Therefore, those enterprises with backward product technology and insufficient coping ability may withdraw from the European market. It is understood that mechanical and electrical products are the largest. At present, the ocean freight of Indonesia South China ultra flexible ship is $70/ton (50.6 million tons), and the Panamax shipping fee is 5.5 (6) Take Fujian Province, which exports goods of US $5/ton (70000 tons) as an example, at least more than 1000 electromechanical export enterprises are affected by the EUP Directive

The implementation of EuP in China is no exception, which is both a challenge and an opportunity for Chinese enterprises. In order to better overcome the endless foreign technical barriers that easily lead to electrolyte and acid-base imbalance, infection and sepsis, and obtain the pass to the EU market, key export enterprises have begun to actively seek ways. However, for the EUP Directive, the most fundamental and effective way is that the production enterprises follow the EUP standard throughout the production process. Although this will increase the production cost, it will objectively improve the grade and competitiveness of products, and lay a good foundation for winning a broader market space. In this regard, the inspection and quarantine department suggested that manufacturers should pay attention to the following six aspects when dealing with the EUP Directive: first, they should pay close attention to the implementation dynamics of the EU EuP Directive, and enterprises should timely understand the development dynamics of the specific implementation methods of the EU EuP Directive related products. For EUP products that have not developed implementation methods at this stage, it is recommended to refer to the requirements of relevant environmental protection standards of EU countries, Japan and the United States, because these standards are likely to become environmental design specifications for implementation methods in the future. Second, we should update the concept of product design and change the previous single goal design into a product design that comprehensively considers safety, environmental protection, low energy consumption and high performance. Third, we should reasonably set export prices, avoid blindly depressing prices, and increase added value by increasing the content of science and technology, increasing the variety of products, and developing products for special purposes. Fourth, through a virtuous circle, we should establish a diversified market to avoid that the single market can not effectively resist technical trade measures, and at the same time, we should avoid the rapid growth of exports to specific regions in the short term. Fifth, we should strive to participate in the formulation of standards. When the European Union formulates the environmental design standard of products, if our domestic industry can actively participate in the formulation of green norms, it will strive for favorable conditions for our industry. Sixth, we should strengthen cooperation with scientific research institutions and testing departments, increase scientific research investment, improve research and development capabilities, and fundamentally deal with the EUP Directive