Analysis of the first year of the national day of

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The demand trend of technology and quality in the sales market presents a development process from low to high. The development of printing machine equipment should also conform to this law, so as not to fall behind in the development

at the end of the tenth five year plan, except for some strong enterprises, printing machinery manufacturers generally felt that the sales market was relatively depressed, the sales volume decreased, the inventory increased, and the market competition was extremely fierce. Some small enterprises have even left the printing machinery industry to find another way due to fierce market competition. Some enterprises have encountered unprecedented economic difficulties in their development, and the personnel with poor capital turnover have begun to drain. For those state-owned enterprises that have suffered losses for many years, the situation is even more difficult. In the hopeless situation of turning losses, Some enterprises have extended a hand of hope to the society to seek international and domestic large enterprise groups to inject capital or acquire new life

chinaprint2005 Beijing International Printing Technology Exhibition has achieved unprecedented success, and various manufacturers have achieved good sales performance at the exhibition, but after the exhibition, the market sales are still not improving. After entering 2006, the sales situation in the first quarter still showed no signs of improvement, and some enterprises have adjusted their production plans. However, after entering the second quarter, the market began to pick up, many enterprises' sales increased, and the inventory since 2005 fell rapidly, and enterprises began to turn the corner

sales picked up and benefits fell

statistics from intermediary agencies showed that the sales revenue of enterprises in the first half of 2006 increased by 7.7% over the same period last year, but other indicators reached the lowest point since the "Tenth Five Year Plan" development period, achieving a year-on-year decline in profits and taxes of 8.6% and a year-on-year decline in total profits of 15.4% in the first half of 2005. The comprehensive index of economic benefits, an important indicator reflecting the quality of enterprise operation, fell by 4.6% year-on-year, The number of loss making enterprises in the statistics has also increased from the original 5 to 8, and 3 enterprises have serious difficulties in operation due to various reasons, and the enterprises are in the state of shutdown and semi shutdown

although the sales situation in the first half of this year is still very severe, some enterprises still maintain a strong sales momentum. Industry statistics show that among the enterprises with sales of more than 50million yuan in the first half of the year, 12 enterprises maintained the momentum of continuous growth (see Table 1), and the sales of 3 enterprises decreased to varying degrees. It can be seen from the table that group enterprises, Sino foreign joint ventures, private enterprises and enterprises entering the field of multicolor machine manufacturing maintain good sales performance

there is a certain law of development in the development of national economy and market demand, which is not transferred according to people's consciousness. China will implement a planned economic system for decades, transform it into a socialist market economic system, and transform the concept of seclusion into a policy of reform and opening up, which has promoted the liberation and development of productive forces. In the alternate period of the development of the two five-year plans, the State implements macro-control policies to slow down the speed of economic development, so as to achieve coordinated, sustainable and healthy economic development. This is a very correct policy, which will also affect the printing machinery manufacturing industry. China is a developing country. There is an imbalance in economic development between urban and rural areas, East and West, North and south, coastal areas and the mainland, and there is also a large gap in people's lives. The imbalance in development determines the huge space for market development. The general development trend of the printing machinery and equipment market should be optimistic

in addition, any product has a certain life cycle. Expanding the life cycle of the product is achieved on the premise of increasing the technical content of the product and adapting to the growing needs of users. Any product still has a certain practical stage. Users have different requirements for products in different periods, just as in the lead printing to offset printing, OIS to 08 machine, photographic plate making to laser Phototypesetting, and the transition from monochrome machine to multicolor machine, the change of market demand will inevitably affect the growth rate of the industry. Enterprises that recognize this Law and adjust their product structure in time will maintain a high growth rate. In terms of the sales of sheet fed printing machines, the enterprises with good sales situation at present are the enterprises that have entered the field of multi-color machines earlier in strategy with great foresight

enterprises should also realize that the demand trend of the sales market in technology and quality presents a development process from low to high, and the development of printing machine equipment should also conform to this law, so as not to fall behind in the development. For those enterprises that produce backward equipment that the state has officially eliminated, the decline in sales is an inevitable result. It is not surprising that the development of the printing machinery market shows periodic fluctuations, which reflects the changes in user needs. For the printing machinery and equipment market, with the improvement of product technology and quality, it is still a trend of rapid growth in the long run

the influencing factors tend to be complicated

the factors affecting the sales market of printing machinery in the first half of this year are complex. In addition to the internal influencing factors of the enterprise, the influence of national policies and market demand is also the leading factor

1 favorable factors to promote the development of printing machine market

the import tax exemption policy began to loosen. The tax-free policy of printing machine import implemented by the state for many years has been loosened, the tax-free policy of sheet fed printing machine import has been abolished, and the tax-free index of web printing machine and commercial web printing machine import has been improved. The medium-sized newspaper printing machine has a printing rope tension machine brush speed of 75000 pieces/hour, the large-scale newspaper printing machine has 140000 pieces/hour, and the commercial printing machine has more than 45000 pieces/hour, The implementation of this policy will have a beneficial impact on domestic printing machinery manufacturing enterprises. The improvement of import line setting has left a certain development space for the domestic medium and high-end printing equipment market. Enterprises should seize this golden opportunity to fill the vacuum of printing industry demand

the supply capacity of domestic sheet fed multicolor printing machines increased. The sheet fed multi-color printing machine has good printing quality and high production efficiency. After the printing industry has gone through the initial stage of capital accumulation, the demand for a variety of sheet fed multi-color printing machines that require a tensile machine and a multi-purpose machine for opening flexible packaging has increased significantly, thus stimulating the production of printing machinery enterprises. According to statistics, three enterprises have launched full sheet fed multi-color printing machines; Five enterprises produce folio multi-color printing machines, and seven enterprises produce folio multi-color printing machines; Six enterprises produce eight sheet fed multi-color printing machines; There are also 2-3 enterprises developing four and eight sheet fed multi-color printing machines. The mass launch of multi-color sheet fed printing machines will bring China's printing machine manufacturing industry into a new development period. With the improvement of product technology and quality level, the sales market has a bright prospect

began to set foot in the field of high-end equipment. After the development of the tenth five year plan, China's printing machinery manufacturing enterprises have been able to mass produce books, newspapers and web printing machines for commercial printing; Cascade, unit and satellite narrow width flexographic printing machines; Plastic and paper web gravure printing machine: post press binding equipment has gone through the era of single machine equipment. In addition to the hardcover linkage line of books and periodicals, there are enterprises in mass production, which can fully meet the needs of the market, such as horse riding binding linkage line, wireless binding linkage line, automatic paper cutting production line, automatic box making production line, automatic sewing machine, stacking and binding machine, electronic knife folding machine, full-automatic flat pressing die-cutting machine, unit type intermittent self-adhesive printing machine

the export of printing equipment increased rapidly. In recent years, the export of printing machinery and equipment has increased rapidly, with an export of US $400 million in 2005. IZL increased by 53.1% in 2004, and good results were reported in the first half of 2006. The R output of major printing machinery enterprises increased by 24.9% over the first half of 2005. The main export products include web printing machines, sheet fed printing machines, plastic intaglio web printing machines, die cutting machines, paper cutting machines, binding machines and surface decoration equipment, The growth of exports will drive the printing machinery market to continue to maintain the momentum of benign development

progress has been made in the manufacture of computer direct plate making equipment. At the 2006 Shanghai international all printing exhibition, many enterprises entering the field of digital printing equipment participated in the exhibition, including Hangzhou Kelei, Hangzhou Dongfang communication and Beijing. At the moment when the peak of CTP (computer to printing machine, computer to paper, computer to Edition) application is coming, it should be believed that the application technology of CTP will produce products made in China

2 factors restricting the development of printing machine market

the influence of development stages. According to China's national economic development plan, there is a cycle every five years. This year is the first year of the eleventh five year plan. The development funds for technological transformation have not been fully started. All large state-owned printing enterprises are in the planning stage. Therefore, it is impossible to have more funds to buy printing machinery and equipment. According to the general law, there will be major actions after next year, In particular, the time cycle of upgrading printing equipment has come (the peak sales season of OIS simple sheet fed printing machine was in the late 1990s)

the influence of policy pull decreases. During the "Tenth Five Year Plan" period, the state formulated the "printing industry management regulations" for the printing industry and set a threshold for the qualification of the printing industry. The role of policies in promoting the prosperity of the printing machinery market has passed, and the market has returned to the supply-demand relationship between the supply and demand sides. Eliminating backward production capacity, processes and equipment The policy of is another policy pull, and now its influence has declined. Although there are still a large number of backward equipment in use and a small number of backward equipment in manufacturing, without the introduction of new strong policies, the influence of policies on the market will gradually decline

the impact of national macro-control. The most important constraint is the impact of the state's macro-control policies on the nine major industries on the printing industry since last year. Since the reform and opening up, the printing and packaging industry has developed rapidly. Excessive investment and blind duty-free import of high-end equipment have also caused the same problem as the repeated construction of steel, electrolytic aluminum and other industries. The printing industry has seen a phenomenon of oversupply, which has led to the decline of printing wages. Last year, the central government issued a new macro-control policy, proposing that large-scale investment projects must be approved by the central government. The policy was expanded from the original three macro-control industries to nine industries, including the printing industry. Measures to restrict blind investment will inevitably affect the sales market of printing equipment

the state has strengthened the legal system, constantly cracked down on the proliferation of illegal publications and small advertisements, and restricted the printing volume of teaching aids, so as to promote the printing industry to enter a benign stage of development. In the past year, the policies of over packaging legislation and building a conservation oriented society have also standardized the development of the printing industry and affected the sales market of printing machinery

the impact of printing industry integration. The merger and reorganization of printing enterprises has led to the birth of a number of newspaper and printing enterprise groups, integrated stock assets, gave full play to the potential of existing equipment, and reduced the desire to buy equipment, which has also affected the printing machinery market

the market competition of printing machinery is intensifying. Foreign famous brand enterprises have set up more factories in China, which has further internationalized the competitive environment of domestic enterprises. In 2005, Heidelberg company has announced the establishment of the first overseas wholly-owned enterprise in Shanghai to produce yinba pm520 sheet fed multicolor lithography press. According to incomplete statistics, six foreign enterprises have established wholly-owned factories in China

due to the rapid development of printing and packaging industry since the reform and opening up

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